PASSION AND CRAFTSMANSHIP
Matteo Gennari founded “casa19 91” in 1991, and that is when he officially entered the world of interior design and direct production. Soon after that, the first showrooms opened up throughout the centre of Parma. They were not just points of sale but also meet and exchange places, to grow together and develop new projects in an atmosphere of creativity and experimentation.
In the beginning, Matteo Gennari’s world was exclusively dedicated to kitchens, but as requests grew exponentially the projects started to encompass the whole home, retail shops and quite a few yachts’ interior decoration. His participation to many sector’s events had an essential role in the company’s development and growth, first and foremost the Fuorisalone in Milan, which has been a standing engagement since 2011. In particularly in 2012, when Brasserie, the ultimate kitchen, was introduced and became the symbol of innovation and luxury signed MG.
Through the years, international relations became more and more relevant, and to meet the need for new showrooms, in 2014, two were opened in Lugano and Dubai. In house design and production are Matteo Gennari’s unique characteristics. The new 2016 collections are an opportunity to show mastery of skills and craftsmanship. The collections include a line of wall and floor coverings, walk-in closets, bathrooms and kitchens. Changes and developments occurred during the years transformed the company, which grew and matured. In 2017, Matteo Gennari joins the hotel sector. While 2018 is the year in which he consolidates his presence in foreign markets with the opening of a showroom in New York (D&D Building) and another one in Beijing (Casa Vera). In 2019 a new space will be inaugurated in Los Angeles and the project “Revolutam” (evolution of the matter) will take place. Furthermore, the new headquarters in Noceto will become operational, combining the company’s different production “arteries” and allowing customers to enter “the all-round experience” that the company offers.